A/B Testing Checklist to Get Started

 

Make sure you know exactly what outcomes you want before you begin split testing. Your present results, which serve as your baseline, should be known to you. You want to compare alternatives A and B, but you also want to make sure that the option that performs better in the test outperforms your present results.

As an alternative, you can utilize A as your control (leaving whatever you're now using), and then B will be controlled by something new.

In order to take temporal variances into account, tests must be run concurrently. Because you can't account for potential changes in variables, you can't test one variation today and the other tomorrow.

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